#ALL THE WAY UP PLUS#
#ALL THE WAY UP TV#

вЂњAll that gave me the ambition to make the first French series set in the world of rap, but that was the starting point and it wasnвЂ™t easy to convince people on both sides, both the rap scene and Canal Plus,вЂќ added Gastambide, who acknowledged the key role that Canal Plus GroupвЂ™s boss Maxime Saada played in supporting the series from its inception. вЂњI was aware that we could do something special because Americans are doing amazing series about rap like вЂAtlantaвЂ™ and we didnвЂ™t have any in France, even though rap is the most popular music in France and the emergence of French hip hop music is huge, they even have their own media, Skyrock,вЂќ Gastambide pointed out. I knew that with this show I could address an audience thatвЂ™s really talked to,вЂќ said the actor-filmmaker. вЂњItвЂ™s also the music IвЂ™ve listened to my whole life. The series feels authentic because the rap scene is a world Gastambide is familiar with. вЂњI knew we could create an exciting and entertaining series in which I could put all the ingredients to make the series that вЂAll The Way UpвЂ™ has become: ItвЂ™s a world that weaves together the star system, showbiz, glitz - and we now know that a rap musician can fill the Stade de France so weвЂ™re talking mainstream appeal,вЂќ said Gastambide, who also stars in the series. вЂњAnd I told myself, I want to do this for the rap scene, with real people, real places, and whatвЂ™s great is that the French rap scene has something more than Hollywood is that thereвЂ™s sometimes a criminal aspect, so that was the perfect playground to mix the glitz and glam with the universe of вЂGomorraвЂ™ with epic reckoning moments.вЂќ

Speaking to Variety, Gastambide said the showвЂ™s big inspiration is вЂњEntourage.вЂќ вЂI used to watch вЂEntourageвЂ™ and it made me dream, I wanted to be their friend, be in Hollywood with them and bump into Jessica Alba at Starbucks,вЂќ quipped Gastambide. But the male-dominated rap industry is reluctant to accept her and the media exposure brings old enemies from SaraвЂ™s past back to the surface. They place all their hopes on Sara, a young female rapper. The second season begins a year after ApashвЂ™s tragic death, his friends William and Brahim decide to launch Apash Music in honor of his memory. On the cust of fame the boys are about to find out, that in rap, success comes with strings attached.

But their alliance quickly morphs into a dangerous rivalry. One day he is recognized for his skills by one of FranceвЂ™s biggest rap stars. In the first season, Atik plays ClГ©ment, aka Apash, a talented young rapper with his two childhood friends by his side. Campos added that the company is вЂњextremely pleased to see this dynamic and universal comedy drama heading to HBO Max for its Latin American audiences and to Radio Canada where we are sure it will be a huge success.вЂќ вЂњPowerful and energtic series, вЂAll The Way UpвЂ™ is a real phenomenon, beating all streaming ratings records on Canal Plus and, at the same time, on the main music streaming services,вЂќ said Beatriz Campos, SVP of global sales and production financing at Studiocanal. Music from the series has attracted more than 4 million views of the clip on YouTube. ItвЂ™s the first series set in the world of French rap and is headlined by newcomers who have become famous artists thanks to the show, Hatik вЂ“ who took the lead role in season one вЂ“ has become a rap sensation since the series began. With вЂњAll The Way Up,вЂќ Gastambide ventured into a genre that had never been explored on French TV.

#ALL THE WAY UP TV#

The show marked the TV debut of Gastambide, one of FranceвЂ™s most successful directors who previously delivered top-grossing local comedies such as вЂњPorn in the HoodвЂќ (вЂњLes KairaвЂќ), вЂњPattayaвЂќ and the latest instalment of the action franchise вЂњTaxi 5.вЂќ And like everything Gastambide is doing, the series has gone viral, breaking records on Canal PlusвЂ™ digital platforms with more than 35 million streams to date. Radio-CanadaвЂ™s OTT platform ICI TOU.TV EXTRA has acquired both the first and second seasons. HBO Max, which recently launched in 39 territories in Latin America and the Caribbean, will premiere season one of the half-hour series. Studiocanal has sold the edgy title to WarnerMedia Latin America, exclusively for HBO Max, and to Radio-Canada. Canneseries opened Friday with season two of the show. After breaking ground in France, Franck GastambideвЂ™s hit Canal Plus show вЂњAll the Way UpвЂќ (вЂњValidГ©вЂќ), a comedy drama series unfolding on FranceвЂ™s vibrant rap scene, is set to roll out around the world.

All the way up